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Work

Selected work in public health, federal, and women's health communications.

A short selection of representative engagements. Additional case studies, references, and a full capabilities statement available on request.

  1. CASE 01

    Susan G. Komen Greater Atlanta

    Mission Manager

    • Nonprofit
    • Health Equity
    • Women's Health

    The programs existed. Black women weren't reached by them. That was the problem to solve.

    Managed a $3M grant portfolio funding breast health services across metro Atlanta hospitals and clinics. Set a new strategic focus to reduce breast cancer mortality among Black women in Atlanta by 25% in five years — rebuilding the requests for applications, grantee selection process, and financial oversight infrastructure to execute against it. Recovered nearly $200,000 from low-performing grantees and redirected it to higher-impact programs. Built community relationships with Black, Hispanic, LGBTQ, and immigrant populations across the region. Led state advocacy on drug parity and Medicaid expansion through legislative testimony, media alerts, and meetings with Congressional leaders.

    Outcomes

    200,000
    People reached through breast health education
    7,000
    Uninsured women served with free breast health services
    $200,000
    Recovered from low-performing grantees
  2. CASE 02

    "Puerto Rico Prepara con Salud" and "Neighbors Helping Neighbors" — Puerto Rico and U.S. Virgin Islands

    Strategic Communications Director, Federal Contractor

    • Public Health
    • Crisis Comms
    • Federal

    Public Health disaster preparedness campaigns across two U.S. territories, built for multilingual communities under compounding crises.

    Directed strategic communications portfolios across Puerto Rico and the U.S. Virgin Islands in response to Hurricane Maria through the onset of COVID-19. Managed concurrent campaigns across preparedness, mental health, chronic disease, and outbreak response. Built multilingual communications infrastructure reaching Spanish, English, and Haitian Creole-speaking communities. Managed partner networks, media placements, health fairs, spokesperson training, and real-time crisis response across both territories simultaneously.

    Outcomes

    4M
    Campaign Reach
    3,000+
    Partners Reached
    40,000
    Households Reached in USVI through direct mail
  3. CASE 03

    "I Choose to Live" Suicide Prevention Campaign — Puerto Rico

    Strategic Communications Director, Federal Contractor

    • Public Health
    • Mental Health
    • Crisis Comms

    A multimedia suicide prevention campaign launched in the aftermath of Hurricane Maria and sustained through the pandemic.

    Developed and executed a multimedia suicide prevention campaign, launched in the aftermath of Hurricane Maria and sustained through the pandemic. Combined television, print, digital, radio with culturally grounded messaging designed to reduce stigma and drive help-seeking among a population under compounding stress.

    Outcomes

    3.3M
    Campaign reach
    162
    TV spots on WAPA-TV
    42,000
    People reached through live stream event in Guaynabo
  4. CASE 04

    U.S. Territorial COVID-19 Response — Guam & CNMI

    Strategic Communications Director, Federal Contractor

    • Public Health
    • Crisis Comms
    • Federal

    Heritage-centered preparedness campaigns across two Pacific territories

    Developed and executed strategic communications for the Guam and CNMI Departments of Health, building disaster preparedness campaigns around a central insight from early community planning: that Chamorro identity is family-centered and multigenerational. Reframed emergency preparedness as an act of protecting community heritage rather than individual risk management — a frame extended into COVID-19 vaccine outreach in 2021. During pandemic restrictions that limited in-person outreach, shifted to direct mail, vaccine clinic distribution, and a redesigned Guam DOH website to maintain community reach.

    Outcomes

    300,000
    Campaign reach 
    200,000
    People reached through radio in Guam and CNMI 
    40,000
    Households reached through direct mail
  5. CASE 05

    "United Against Tobacco" — Middle East and Northern Africa COVID-19 tobacco cessation project

    Project Manager, Global Communications

    • Public Health
    • Global Health
    • Federal

    A multinational tobacco cessation campaign reaching 50 million people across four MENA countries during COVID-19.

    Served as CDC's project manager for the United Against Tobacco campaign — a multinational public health communications initiative operating across Egypt, Iraq, Jordan, and Palestine, targeting tobacco use in a region where male tobacco use reaches as high as 67% in some countries. Managed contractor performance and federal contract compliance, coordinated across international implementing partners, and presented the program strategy to the World Health Organization.

    Outcomes

    50M
    People reached by the campaign
    4
    Countries: Egypt, Iraq, Jordan, Palestine
    60%
    Increase in cessation clinic visits
  6. CASE 06

    CDC Public Health Data Strategy

    Senior Communications Lead, Federal Contractor

    • Federal
    • Brand Strategy
    • Public Health

    Brand redesign for a landmark federal initiative to modernize the nation's public health data infrastructure.

    Led brand strategy and visual identity redesign for the CDC's Public Health Data Strategy — a mission-critical initiative organizing CDC's data modernization work across four core public health functions. Work included naming architecture, visual system, and communications framework for a program now embedded across CDC's digital infrastructure and partner-facing materials.

Need More?

Additional case studies, references, and a full capabilities statement are available on request — including federal past performance documentation for teaming and subcontracting partners.

Request Capabilities Statement