"Puerto Rico Prepara con Salud" and "Neighbors Helping Neighbors" — Puerto Rico and U.S. Virgin Islands
Strategic Communications Director, Federal Contractor
Public Health disaster preparedness campaigns across two U.S. territories, built for multilingual communities under compounding crises.
Directed strategic communications portfolios across Puerto Rico and the U.S. Virgin Islands in response to Hurricane Maria through the onset of COVID-19. Managed concurrent campaigns across preparedness, mental health, chronic disease, and outbreak response. Built multilingual communications infrastructure reaching Spanish, English, and Haitian Creole-speaking communities. Managed partner networks, media placements, health fairs, spokesperson training, and real-time crisis response across both territories simultaneously.
Outcomes
- 4M
- Campaign Reach
- 3,000+
- Partners Reached
- 40,000
- Households Reached in USVI through direct mail
Practice Areas
- Public Health
- Crisis Comms
- Federal