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CDC Public Health Data Strategy

Senior Communications Lead, Federal Contractor

Brand redesign for a landmark federal initiative to modernize the nation's public health data infrastructure.

Led brand strategy and visual identity redesign for the CDC's Public Health Data Strategy — a mission-critical initiative organizing CDC's data modernization work across four core public health functions. Work included naming architecture, visual system, and communications framework for a program now embedded across CDC's digital infrastructure and partner-facing materials.

Practice Areas

  • Federal
  • Brand Strategy
  • Public Health